Executive Team


Rick Hennessey

Rick has been successfully building early stage businesses in high-growth markets for over 20 years and is an accomplished entrepreneur, angel investor, and business advisor. He has built and successfully sold his last five businesses, and has been the CEO of such industry leaders as Cequint and Dwango. He is well respected in the business and service community and speaks frequently at technology conferences. Rick has sat on boards, advisory committees and has been President and CEO of two publicly traded companies.


Bob Wise

Bob is an experienced operations and financial executive who has helped guide many companies through periods of exponential growth. As President of Healthcare at Nuance Communications, Bob built a team of 3000 medical professionals into a market leader in voice recognition transcription, acquiring 20 companies operating in 11 countries and increasing revenues to $300 million a year. As EVP of Corporate Development for the 9000-person company MarchFIRST, Bob helped take the company public. Bob was the VP of Global Professional Services for Novell and CEO of USConnect.


alex moffat

Alex brings 20 years of experience as a team leader, engineer, software developer and entrepreneur. He comes from the background of a profitable small business owner in Manhattan, having spearheaded numerous successful innovations in his industry including the areas of software development and technological/mechanical invention. He has 12 years’ experience in software design, engineering, phototherapy device development and spectrum analysis. His understanding of photobiology and optical engineering has led to many unique inventions yielding several patents.


Sen Wen

Sen has over 20 years of experience leading teams to build world class consumer experiences in mobile, web, retail, health and energy space. Sen led the development and deployment of one of the most successful mobile platforms in history, the Starbucks mobile application and loyalty programs. Sen has also led successful software engineering programs for Dunkin Donuts, Taco Bell, Cardfree, and the California Cancer Registry, where his team built a HIPAA compliant database solution that included secure data transfer of millions of patient records.


Linda Cox
SVP, Quality, regulatory, clinical initiatives

Linda has spent the last 20 years in the health technology industry, leading and consulting on complex R&D projects that required unique approaches to product design, development and marketplace positioning. With deep expertise in Class II FDA regulated products, Linda has played a key role in navigating the regulatory phases required to bring products to market. Linda has a background in clinical physiology, applying evidence-based practices and contributing to clinical research trials in Harvard Medical School Institutions such as Beth Israel Deaconess Medical Center and Massachusetts General Hospital.